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Company OriginFounded in 1995, the company focuses on being an original design supply chain platform for full-category women's clothing. It is a large-scale women's clothing enterprise integrating professional R&D, production and sales.After nearly 30 years of experience in the industry, the company takes independent R&D as its core competitiveness and has established a full-link quality control system covering trend research and judgment, version innovation and process optimization. It accurately meets the diversified needs of supermarket chain channels and brand partners. Relying on its modern intelligent manufacturing base and senior craftsmanship team, the company achieves a balance between rapid-response production and high-customization quality.In 2017, it entered the down jacket market and achieved great success right from the start. Driven by the iteration of phenomenal products, the R&D barrier of exclusive customized fabrics and the verification of high sales rates, its performance has maintained steady growth, leading the industry in innovation. Its annual compound growth rate is higher than the industry average.The company continues to provide domestic well-known women's clothing brands and chain supermarkets with high-quality women's clothing that combines commercial value and design aesthetics. With modular design thinking and a data-driven collaborative system, it offers partners closed-loop solutions from source development to terminal implementation.   林小武 Lin Xiaowu General Manager of Hangzhou Geyu Industry Co., Ltd. President of Yifa Down Jacket Association Vice President of Yifa Entrepreneurs Club Member of Zhejiang Garment Industry Association
It entered the garment industry in 1995 and founded its independent
women's clothing brand "Biqin Yiren" in 2008.
In 2016, it launched a diversified brand matrix: new brands such as "Yiti"
and "Geyu" were established, which have achieved sound market sales
performance and gained good brand recognition.
ENTERPRISE CULTURE Corporate Mission： Corporate Vision： Core Values： Build an Ecosystem, Create a Better Future To Become a Century-old Enterprise Aspired to by All Sincerity, Dedication, Collaboration, Innovation | Take Intelligent Manufacturing and Digital Flexible Supply Chain as Its Core Competitiveness | Over 300 workers in its own production workshops
More than 30 high-quality cooperative
manufacturing plants with over 500
employees each
A daily production capacity of up to
15,000 pieces
■ It has a dedicated professional team of over 40 members, with an annual R&D investment exceeding RMB 10 million. Through high-intensity resource input, it has built a full-process R&D system covering design, production and testing, laying a solid foundation for stable innovation. ■ It rolls out over 6,000 original designs and more than 1,000 carefully selected products annually. Through the strategy of high-frequency style iteration and largescale selection, it covers diverse price ranges and consumption scenarios. The resource intensification effect and differentiated advantages together build a solid product moat.
■ Based on the principle of high cost-effectiveness, it strictly screens fabric and auxiliary material suppliers and establishes long-term cooperation mechanisms to ensure the quality of raw materials and controllable costs. ■It has a comprehensive quality inspection system, and each garment undergoes 5 strict quality inspection standards to ensure the quality of products before delivery. ■It has an after-sales support mechanism, where the merchandise team provides one-on-one services and tracks sales velocity throughout the year. Itresponds to customer feedback promptly, meets customers’ restock needs in a timely manner, and conducts data-based evaluations of customer productsupport without delay. |
